Content is User Experience

Designers should contribute to the design of content itself rather than simply designing the layout and framing the content.

Content is the most important thing on a website. We often hear people say “You don’t need the content to design a website” but the truth is when we design a web site without content it often fails to solve the purpose. With the right content, your website not only stands out but also conveys the right message about your brand. A site with good content and simple layout always score greater than a site with a sophisticated layout and a usual content.

Branding tells a story, a great story relays on the content.

Using real content throughout the design process results in better design decisions which in turn avoids failures, design flaws etc.

Visitors expect to get the information they need without more effort when we design content first it results in better UX. When we have real content we can design the experience based on that, whereas the experience designed using the dummy content fails when it is replaced with the real content. Content not only to be represented as text, but we can also use various formats like infographics, video, illustrations to make the content more edible for the user. To design the best experience, Designing Content-First is the way to avoid bad user experience.

Remember content is the single most important aspect of a website.